I’ve been building websites since 1999. In that time I’ve watched a lot of technologies get called game-changers. Most of them were just new ways to do the same things. AI is actually different. But not for the reason most people think. The conversation in our industry keeps
Thoughts.
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Google was granted a patent on January 27, 2026 that has the SEO world on fire. US12536233B1. Titled "AI-generated content page tailored to a specific user." You can read the full patent here: https://patents.google.com/patent/US12536233B1/en PPC Land did a solid breakdown of the
A client told us recently that we weren't a "real tech company" because we use Stripe for payment processing. I've been sitting with that comment for a few days. Not because it stung – but because it's such a perfect window into one
Search is changing faster than most people realize. Not in a "AI is the future" buzzword way. In a real, practical way that affects how your customers find you and whether they ever click through to your website at all. Let me break down what's going
I'm not a guy who posts a lot. Never have been. Twenty-five years in the industry, and I mostly kept my head down and built things. Let the work speak. That felt right for a long time. But something changed in the last few months. The pace of