Thoughts.

I grew up on the command line. My first machines were old Tandy computers running DOS, and there was no other way to use them. You didn't click anything. You typed. Loading a game, copying a file, formatting a disk, it all happened at a prompt. The CLI

I did not get into technology for a career. I got into it because I wanted to know how things worked. And in the early 90s, if you were a kid with a computer, the things you wanted to understand were games. Type "Open Door" If you grew

HubSpot just learned an expensive lesson about trust. It took them four days. On July 1, HubSpot quietly updated its terms of service. Buried in the fine print was a big change: data from your CRM could be pooled into a shared commercial dataset and used to enrich other customers&

If you've sat through a pitch meeting or skimmed any product strategy deck lately, you've heard the word "moat." It's everywhere. Network effects are a moat. Switching costs are a moat. Proprietary data is a moat. Your brand is a moat. Somebody

For about twenty years, schema markup did one thing. It answered a question. What is this page about? You marked up a product so Google could show the price. You marked up an article so it could show the author and the date. You marked up your business so the

For two years now, the marketing industry has been pitching contractors a new acronym every six months. AEO. GEO. AI Optimization. LLMS files. Special schema. Content chunking. AI-friendly rewrites. A new shortcut. A new service tier. A new invoice line item. This week, Google published an official guide called Optimizing