Me.

I've been building digital solutions since the internet had a pulse. I joined Red Barn Media Group in 1999 when the web still ran on Flash and "digital strategy" wasn't yet a job title. Back then, we were doing print and early websites, figuring it out in real time alongside an industry that was doing the same thing. Twenty-five years later, I lead the company as CTO and Partner, and the technology I've architected has quietly powered growth for contractors across the US and Canada.

My technical range is unusually broad. Over the course of my career I've built enterprise brand portals, custom CRMs, native Android and iOS applications, and award-winning web platforms. I've worked across the full stack, from server infrastructure and database architecture to front-end experience and mobile development. I don't specialize in one layer of the technology and hand off the rest. I understand how all of it connects, which means I can make better decisions at every level of a project.

But what makes my background genuinely rare isn't the range of what I've built. It's where I've built it.

For a quarter century, I've been completely embedded in the HVAC/R and home services industry, one of the most technically demanding and persistently underserved verticals in digital marketing. I've developed a working understanding of how distributors and OEMs operate, how contractor businesses are structured, how seasonal demand shapes everything from marketing budgets to staffing decisions, and how homeowners actually think and behave when they're making a four-figure equipment investment in their home. That's not knowledge you pick up from a discovery call or a client brief. It comes from years of being in the room, asking the right questions, and building solutions that have to perform in the real world of service calls, dispatch software, and customer acquisition.

That ground-level understanding shapes every system I architect and every platform I ship. There's a meaningful difference between a developer who services an industry and one who genuinely understands it, and I've spent my entire career working to be firmly in the latter camp.

When I step away from the code, you'll find me home-brewing beer, skiing, or fishing somewhere in the Green Mountains of Vermont with my wife and two kids.